2013年5月28日星期二

What makes Chrysler successful?

The Chrysler Company was first established by Walter P. Chrysler in 1925. In 2009, Chrysler Group LLC. was formed. There are five things that all Chrysler's employees have in common: Innovation, leadership, passion, cooperation, and responsibility. With these five aspects in mind, Chrysler's more than 50,000 employees can embrace change and flourish in their competitive surroundings which include over 120 countries.

It is amazing how successful Chrysler is in such a fast–paced industry. The main reason Chrysler is a multimillion dollars company is because of how diverse their team is. Diversity is a key aspect of Chrysler’s organization. Chrysler’s diversity programs have a very wider range. It not only emphasizes on employee’s diversity, but also includes diversity of suppliers, dealers, sales and marketing. Chrysler aims to create a diversity workforce. The company constantly recruits talented minorities and provides unprejudiced working environment to attract talented minorities. In 1983, a program name Chrysler Minority Retail Dealer Development Program was implemented.This program provides position opportunities like general managers for minorities who lack financial ability to have their own leadership. Furthermore, Chrysler has been praised by various organizations and magazines for its efforts to achieve diverse workforce and supports of sponsoring diversity events.

What also makes Chrysler stand out in the car industry is their wellness program for its employees. The Chrysler-UAW National Wellness program is an on-going and well-managed program, which has been established for 28 years. Employees of Chrysler have various ways to receive information about company’s wellness program and latest program activities. Chrysler provides continuing help of teaching employees how to maintain health and reduce healthy risks. According to David Anderson, the company also has library for employees to look up for information about health. Furthermore, Chrysler also collaborates with multiple health organizations to help employees keep health and attain standards of workplace health. To encourage employees participate in company’s wellness programs more and affirm the significant achievement the wellness program has reached, Chrysler rewards and promotes employees who are persistent and active engaged in wellness programs to improve their health.

The excellent diversity program can help Chrysler put the right people in the right position. With the development of globalization, diversity workforce seems for suitable and competitive in the modern society. Furthermore, Chrysler also has a comprehensive and systematic wellness program. I think the emphasis on employee's health indicates Chrysler's willingness to treat its employees nice and fairly. It is a good way to develop and maintain loyal employees.

However, I detect a potential problem for chrysler. Chrysler is focused on being diverse. In addition, they have to constantly upgrade their wellness program in order to perfect it. It means that there would be a large amount of potential additional costs to enhance and implement their diversity and wellness programs.I believe it would be more efficient for Chrysler if they could develop an effective cost budget to maintain their program implementation costs. By doing this, Chrysler will benefit and save money in the long run.


Reference:

Chrysler hourly, UAW website,
Chrysler Group LLC. website,
Unlock the power of corporate wellness programs, David Anderson, Benefits & Compensation Digest, July 2008, Pg 41



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