2013年6月21日星期五

Is location a significant factor in business's success?


With the rapid development of technology, location seems to be more and more irrelevant in
a company's success. Is it true that location is not important in any company's success?

Admittedly, the burgeoning technologies have changed the way of purchasing and selling. As computer  technology and electronic communication become more and more convenient, the intangible locations on the internet have replaced the location in the real world in some business areas. For example, Dell's internet retail stores.

However, to determine if technology will threaten the pivotal role played by location in business depends on the type of such business. Many traditional business' locations are still very important. For example, many companies in service industry like restaurants, clubs or gymnasiums are still depending on their locations to attract their potential customers.

In addition, location affects internet retail stores' success more or less. For example, if the owner of an internet retail store is in a economically advanced city with convenient transportation city, it is obvious that this owner can receive product from supplier and ship product to customer than other internet retail store owners in other remote and less developed areas.

In conclusion, I don't think that location is irrelevant for any type of business. In my opinion, I think location is a significant factor in business's success. Technology can not substitute some unique functions of location.

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